The founder and CEO of Facebook Mark Zuckerberg speaks during the 56th Munich Security Conference in Munich, southern Germany, on February 15, 2020.
Christof Stache | AFP | Getty Images
Facebook CEO Mark Zuckerberg on Monday announced that the company is building audio features where users can engage in real-time conversations with others, similar to the app Clubhouse, which gained a lot of buzz in Silicon Valley circles earlier this year.
Zuckerberg said Facebook plans to invest a lot in audio features and build them out over the coming years.
“We think that audio is of course also going to be a first-class medium, and there are all these different products to be built across this whole spectrum,” Zuckerberg told Casey Newton on Monday on the Sidechannel Discord server.
These type of feature could be used within groups on Facebook, Zuckerberg said.
“You already have these communities that are organized around interests, and allowing people to come together and have rooms where they can talk, I think it’ll be a very useful thing,” he said.
The feature comes with little surprise. Facebook has been known to copy products from social media rivals such as Snap, and the New York Times in February reported that the company was working on a product to compete with Clubhouse, a fast-growing San Francisco startup that popularized real-time audio rooms.
Zuckerberg also announced an upcoming product called Soundbites, which are short-form audio clips, such as jokes, that users will be able to listen to in a feed. Facebook will use an algorithm to determine which audio clips are played for each user. The company will build sound editing tools that can be used to produce audio for Soundbites.
“It basically is creating this dynamic, algorithmic feed based on your interests around different audio content that you can consume in the background but is this snack-able thing,” he said.
Facebook will start to test out Soundbites over the next few months, the company said in a blog post.
He also said Facebook is working on podcast features that will allow users to share podcasts on the social network and listen to them within the app. Additionally, the company will build out features to help users discover podcasts that they may be interested in.
Finally, an integration with Spotify could allow musicians to more easily share their music on the social network and would allow users to easily play music within the social network, Zuckerberg said. The integration is known internally within Facebook as Project Boombox, Zuckerberg said.